June Grapes — Wine Label Design & Creative Direction for Hotel June in collaboration with Hollow Wines. Photography by Abby Cox.

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June Grapes is a limited-edition wine collaboration between Hotel June of Proper Hospitality, and Hollow Wines—created as an exclusive, on-property offering. The project required a distinct visual identity that could capture the laid-back, design-forward ethos of Hotel June while translating seamlessly onto a premium wine label.

As the lead creative, I concepted and designed the label artwork, developing a visual language that reflects the warmth, vibrancy, and relaxed sophistication of the Los Angeles hotel. The goal was to create a collectible, brand-aligned product that enhances the guest experience while extending the hotel’s identity into a physical, retail-driven format.

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The final design balances playfulness with refinement—positioning the wine as both an elevated hospitality offering and a memorable branded touchpoint. By merging lifestyle branding with product design, the label becomes an extension of the hotel experience, reinforcing brand identity through a tangible, guest-facing product.

This project reflects a strategic approach to hospitality and CPG branding, where design enhances not only the product, but the overall customer experience.