Branding, website and menu design for the launch of MIRATE, located in the Los Feliz neighborhood of Los Angeles. MIRATE is a celebration of Mexico's layered culinary history, artfully intertwined with California cuisine — brought to life through a distinct visual identity designed to exist within the larger brand family, including sister concept Daisy Margarita Bar. The identity system was built to scale across multiple locations and sub-brands, with branding elements informed by Mexican landscapes, agriculture, and craft. Illustrations by West of Death. Photography by Sierra Prescott.