Brand identity for In8Wellness center and their new line of CBD products called "pwr". 

pwr is a product line developed for In8Love Wellness, a Los Angeles–based holistic health and chiropractic practice focused on whole-body healing, nervous system regulation, and long-term wellness transformation. As the brand expands beyond clinical services into physical products, the challenge was to create a cohesive identity that could translate the ethos of integrative wellness into a tangible, consumer-facing product line—bridging health, lifestyle, and design.

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As Creative Director, I led the strategic development and execution of both the parent brand’s visual direction and the pwr sub-brand. The goal was to establish a scalable identity system that reflects modern wellness while remaining aligned with In8Love’s holistic philosophy.

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​The brand's visual identity balances clinical credibility with a lifestyle-forward aesthetic. The pwr brand extends In8Love Wellness beyond the treatment room, creating a cohesive ecosystem that supports both services and products. This project reflects a full-service branding approach, where strategy, identity, and packaging work together to build a scalable, market-ready brand within the growing wellness and health space.