Redbird Private Dining — Editorial Design & Event Marketing Collateral for Redbird, a Michelin-recognized restaurant and event destination in Downtown Los Angeles. I designed a private dining book to support and elevate their events and hospitality offerings. Housed within a historic architectural landmark, Redbird features a range of distinctive private dining spaces tailored for everything from intimate dinners to large-scale celebrations. The objective was to create a refined, visually compelling piece that would function as both a sales tool and brand extension—helping increase private event bookings while clearly communicating the breadth of Redbird’s spaces, services, and culinary experience. As the lead designer, I developed a cohesive editorial system that translates the physical atmosphere of the space into a tactile and digital format. The book was designed to seamlessly live across both print and digital platforms, ensuring versatility for client presentations, email marketing, and on-site use.

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The final piece serves as a strategic marketing asset—balancing elevated aesthetics with clarity and usability. Through intentional pacing, hierarchy, and visual narrative, the book highlights Redbird’s diverse private dining environments and positions the brand as a premier destination for events, celebrations, and corporate gatherings. This project reflects a thoughtful approach to hospitality branding, where design functions not only as a visual expression, but as a tool to drive business growth and client engagement.