Creative Direction and branding for the launch of Superstudio™, specializing in grid-based, tile furniture with homage to the original “revolutionary and radical design collective, Superstudio” founded in Florence, Italy in 1966 by architects and designers Adolfo Natalini and Cristiano Toraldo di Francia— later joined by Gian Piero Frassinelli, Alessandro Magris, Roberto Magris, and Alessandro Poli.