Superstudio™ — Brand Identity, Creative Direction & Product Launch

Annette served as Creative Director for the launch of Superstudio™, a contemporary furniture brand specializing in grid-based, modular tile furniture design. The brand pays homage to the original Superstudio — the revolutionary Italian design collective founded in Florence, Italy in 1966 by architects Adolfo Natalini and Cristiano Toraldo di Francia.

 

Annette led the full visual identity of the brand launch, overseeing branding, graphic design, and art photography. She concepted and directed the brand launch photoshoot, drawing inspiration from the original Superstudio's 1960s design philosophy — the idea of seeing our environment as play and creating objects that invite exploration and imagination. Annette also strategized and executed Superstudio™'s first-ever product catalog, integrating lifestyle and studio photography with brand storytelling and product information into a cohesive, editorial-quality marketing asset.